Brief : The poster is meant to raise awareness, create interest, or serve as call to action. Use the elements of graphic design to achieve this.
Interactive bus shelter posters invite commuters to paint-by-numbers
with their gum instead of wastefully throwing the gum away. This
encourages commuters to give meaning to their wait by donating gum to
the poster and becoming an organ donor.
I worked with Liz Cartwright & Mike Egan (both writers) on this project.
(Click the pictures if you want to see them bigger.)
Liz, Mike, KC, & I spent 4 hours on Sunday assembling the poster:
Yep. It's real gum. & it's gross, but kind of awesome.