Friday, December 21, 2007

6th Quarter : Deathmatch #6

One week project : Repackage a dollar store item (mine was girls' socks) to be sold in a high-end boutique.

Sock packaging
for Underpinnings, manufacturer of socks, underwear, undershirts, etc. made of organic & sustainable cotton. Outdoorsy, yet fresh & feminine.

(Click the pictures if you want to see them bigger.)

The judges & panel were pretty stoked on it & suggested that I blow out the packaging (underwear, undershirts, bedding, towels, etc.) & the identity.

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